Free tool

Free Price Increase Notice and Letter Generator

Enter the old price, the new price, and the effective date. The page writes an email with one plain reason and what stays the same. Nothing is uploaded.

Check the customer agreement and any notice rule that already applies before you send this. This is not legal advice, and the letter does not change a signed term by itself.

Business name Recipient nameOptional. Leave blank and the letter starts with Hello.

Customer type Business customer (B2B) Consumer

What is changingName the service, product, or fee. Old price New price Effective date One plain reason What stays the sameScope, quality, schedule, or the part of the work that is not changing. Grandfather period or lock-in, if you are offering oneOptional. Leave blank and the letter will not invent one. Contact for questions

Your price increase letter

Note for the sender. This note stays on this page and is not copied or printed with the letter. Send the letter before the invoice or renewal that uses the new price. Check the agreement for any required notice period.

When you want the full file

The price increase kit, or every kit with All-Access.

The Price Increase Communication kit is a one-time $39 purchase. It adds segment-specific letters, objection-response scripts, and a rollout tracker. This page is one free notice. All-Access is $29/mo at the Founding Member rate and includes every kit in the library while you stay subscribed.

See what is inside the Price Increase Communication kit

The timing and wording are covered in A Price Increase Notice Works Best When It Arrives Before the Invoice Does.

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The record

What a good price increase notice includes

The number and the date firstOld price, new price, and the exact effective date belong in the opening lines. Customers should not have to hunt for them.

One plain reasonPick one reason you can say out loud. A long cost story invites a line by line debate.

What stays the sameScope, quality, or the schedule. Say the part of the relationship that is not changing.

A contact for questionsOne person or one inbox keeps the replies in one place.

A subject lineThe draft includes an email subject so the new date is visible before the message is opened.

Before you use it

Mistakes to avoid

1. Surprise on the invoiceThe customer should see the new price before the bill that uses it.

2. Over-apologizingState the change, the date, and the reason. An apology spiral makes the decision sound open to haggling.

3. Vague timing"Soon" is not a date. Use the effective date you can actually bill.

4. Burying the numberIf the new price shows up late in the letter, the note feels managed instead of clear.

When to send it

Send the notice before the invoice or renewal that uses the new price. Put the new price and the effective date first, then one plain reason, then what stays the same. If a contract names a notice period, use that period. This page cannot see the contract, and it does not replace it.

FAQ

Questions about a price increase letter

What belongs in the first lines of a price increase letter?

The new price, the old price, and the effective date. Lead with the change. Do not make the customer search for the number.

How many reasons should a price increase notice give?

One plain reason. A detailed cost breakdown invites a line by line negotiation. State the change, the date, the reason, and what stays the same.

Should I apologize in the price increase letter?

Be polite and direct. The date and the reason carry the message. A long apology makes the price sound like a request for permission.

What if a customer has a contract?

The letter does not change a signed agreement. If the contract sets the price or a notice period, follow the contract. Get advice before you change a signed term.

Do I have to offer a grandfather period?

No. Leave that field blank and the letter will not invent one. If you offer time at the old price, type the exact terms.

What does the paid kit add that this page does not?

The Price Increase Communication kit is $39. It adds segment-specific letters, objection-response scripts, and a rollout tracker. This page is one free notice.